Since 2018, the so-called "lipstick effect" has been widely circulated in the media, entertainment and investment circles: when Special Database the economy slows down and the macro environment is unstable, consumers will consume more entertainment content (movies, series, games, etc.). animation, etc., etc.), thus bringing a magnificent "counter-cyclical market" to the media and entertainment industry. However, this view has been ruthlessly Special Database denied by reality. From January to October 2019, the national movie box office only increased by 6% year-on-year. In the same period, the national game market also only grew by single digits, of which the mobile game market may have.
A year-on-year growth of slightly more than 10%, but most of the growth was taken away by Tencent. what is going on? Has Special Database the "lipstick effect" failed? In fact, the "lipstick effect" never existed - neither in China nor in the United States. If you've seen the films of Hollywood's golden age (1920s-1940s), you know how painful the "Great Depression" was for American filmmakers. The so-called "lipstick sales soared after the 9/11 incident" has never been supported by data. To put it bluntly, it is an urban legend. Here, the Phantom Thieves used a large Special Database amount of historical data to conduct regression analysis on the film and game industries in the United States and China, and completely falsified the "lipstick effect".
Of course, we also want to include industries such as drama series, live broadcast, animation, and music into the regression analysis. Unfortunately, these industries do not have authoritative and reliable sales data, and can Special Database only be reserved for future opportunities. Everything in the world is afraid of the word "serious". Obviously, most of the people who believed in the "lipstick effect" before did not do any empirical research; so this Phantom Thief did it. Believing in Special Database science, believing in data, believing in logic is the consistent principle of this Phantom Thieves. Two plus two always equals four, not occasionally equals four; practice is the only test of truth, not one of many.